Ashanti Major / Artist system
One artist home. Built to move with every release. Streaming links, tour dates, and press were scattered across profiles a fan had to dig through. One site now carries the whole moment.
The Challenge
Everything lived somewhere different.
An artist's real activity, current music, shows, and press, was spread across separate platforms with no single home a fan could land on and immediately understand what's happening now.
The Result
Ashanti Major now has one artist site that carries the current release, show information, and identity in one place, built to update as the campaign moves rather than sit static between releases.
What The System Solved
- 01Collected current music, event moments, and artist identity in one place
- 02Gave fans a direct path without making them search across profiles
- 03Created a visual home that can change with each release cycle